Kurzgesagt Thumbnail Strategy
Channel: Kurzgesagt - In a Nutshell · Style: Illustrated & Cosmic
Kurzgesagt's thumbnails are miniature versions of their iconic animated style. Flat design illustration with cosmic color palettes, characteristic bird characters, and grand scale themes make their thumbnails art pieces. The style is entirely unique to their brand.
These colors define Kurzgesagt's thumbnail aesthetic and help create instant brand recognition.
- Signature flat design illustration style
- Cosmic and space-themed color palettes
- Characteristic bird characters as recurring elements
- Grand scale themes (space, cells, universes)
- Bold, saturated colors against deep backgrounds
Why Kurzgesagt's thumbnails succeed
- Completely unique visual style is impossible to confuse with others
- Art quality makes thumbnails shareable on their own
- Cosmic themes evoke wonder and curiosity
- Consistent style creates an immediately recognizable brand
Actionable takeaways for your thumbnails
- Develop a completely unique visual style for your brand
- Illustration can be more eye-catching than photography
- Use grand scale themes to evoke curiosity
- Consistency in art direction builds powerful brand recognition
Use this as inspiration when creating your own thumbnails with our AI-powered editor:
“Create a illustrated & cosmic YouTube thumbnail inspired by Kurzgesagt's style. Use #1B1464, #FF6F61, #FFD700 as the main colors. Include signature flat design illustration style.”
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