Metrics Term
What is Click-Through Rate (CTR)?
The percentage of people who click your video after seeing the thumbnail.
Quick definitionUpdated dailyPart of the ThumbnailCreator glossary
Quick definition
The percentage of people who click your video after seeing the thumbnail.
Definition
Click-through rate (CTR) measures how often viewers click on your video after seeing its thumbnail and title. It's calculated by dividing the number of clicks by the number of impressions (times your thumbnail was shown). A higher CTR indicates that your thumbnail and title combination is compelling. Average YouTube CTR ranges from 2-10%, depending on the niche and video type.
Examples
- 11000 impressions with 50 clicks = 5% CTR
- 2A trending video might have 8-15% CTR
- 3Returning subscribers often have higher CTR
Pro Tips
- Aim for 4-10% CTR as a baseline
- Compare CTR across similar videos
- Test thumbnail changes and track CTR impact
Related Terms
Put This Knowledge to Use
Understanding click-through rate (ctr) is great, but applying it is even better. Create professional thumbnails with AI assistance.