Metrics Term

What is Engagement Rate?

How actively viewers interact with your content.

Quick definitionUpdated dailyPart of the ThumbnailCreator glossary

Quick definition

How actively viewers interact with your content.

Definition

Engagement rate measures how actively viewers interact with your videos through likes, comments, shares, and saves. While not directly affected by thumbnails, engagement correlates with CTR—videos with high engagement often have compelling thumbnails.

Examples
  • 1Likes to views ratio
  • 2Comment rate per view
  • 3Share rate metrics

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