YouTube Specification

YouTube Thumbnail Dimensions

The exact pixel dimensions YouTube requires for custom thumbnails, plus how they display across different devices.

Quick Reference
Width1280 pixels
Height720 pixels
Aspect Ratio16:9
Total Pixels921,600 (0.9 MP)
Desktop Display~246 x 138 px(In search results)
Mobile Display~168 x 94 px(In mobile feed)
TV DisplayUp to 1280 x 720 px(Full resolution on Smart TVs)
Pro Tips
  • Design at exactly 1280x720 pixels for pixel-perfect results.
  • Keep text and faces within the center 80% to avoid cropping.
  • Preview your thumbnail at both desktop and mobile sizes before publishing.
  • Use bold fonts at 60px+ for readability at small display sizes.
  • Consider that YouTube overlays a video duration badge in the bottom-right corner.

Frequently Asked Questions

What are the exact YouTube thumbnail dimensions?

YouTube thumbnail dimensions are exactly 1280 pixels wide by 720 pixels tall (1280x720). This follows the standard 16:9 HD aspect ratio.

Why does YouTube use 1280x720?

1280x720 is the standard 720p HD resolution. It provides enough detail for sharp display on all devices while keeping file sizes manageable under the 2 MB limit.

How big do thumbnails appear on mobile?

On mobile devices, YouTube thumbnails typically display at around 168x94 pixels in the feed. This is why using bold, high-contrast designs with large text is so important.

Do YouTube Shorts use the same thumbnail dimensions?

No. YouTube Shorts thumbnails use a 9:16 vertical format at 1080x1920 pixels, which is the opposite orientation of standard video thumbnails.

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